Swoon Mag

Swoon Mag is a lifestyle blog and online shop that focuses on fashion, travel, personality interviews and children’s activities and products for today’s entrepreneurial mothers and modern women.

From Zurich to Paris and London to Amsterdam, our team is a diverse mix of individuals, parents ourselves, writing about the latest fashion trends for you and your mini fashionistas as well as hip places for that perfect bonding trip with your little jetsetters. We also feature what it’s like to have a busy working schedule and still be hands on with your children and everyday experiences on being a mother in today’s world.

The word “Swoon” embodies a state of ecstasy and joy, which we hope you’ll find in our blog posts and online shop, which offers exclusive articles handpicked for you such as limited edition Bugaboo strollers and state-of-the-art car seats for children delivered right at your doorstep.


Based in Switzerland and founded by Angela Martínez, herself a mother of twins and who was instrumental in bringing into the Swiss market innovative children’s products, Swoon understands the realities of parenthood. But we don’t want you to look like the stereotypical mom. So grab a cup of coffee or a glass of champagne (gosh, don’t we all need it!) and get ready to be Swooned!